3D product photography can greatly enhance your Amazon product listings and add more credibility to your product but you should consider several factors while using them for your online marketing.
3D product images appeal to your Amazon shoppers and greatly influence their shopping decision. Though it doesn't require much effort or time to add 3D images to your listing, they do require a lot more care and attention while adding them compared to the ordinary images. Here are some of the basic factors that you need to pay attention to when considering 3D product photography for your Amazon business
. Type of products
While considering 3D product photography
, you need to decide whether your product requires 3D effect or not. First thing you need to realize is that not all products require 3D photography. For example, in the case of books, it is not necessary that you need to add their 3D images. Amazon offers a Look Inside feature and visitors can always check the front and back cover of the book. Unless it is a rare manuscript, shoppers don't need a 3D image.
However, it is a different case when it comes to an electronic gadget like a mobile phone. Here you might need to add 3D images as the customer would want to see the product from all its angles to check its size, shape and thickness. 3D product photography can be effectively used for selling computer accessories, jewellery, clothes, footwear, toys, art and handicraft items, personal care products, and more. Lighting
While proper lighting is important for both 3D as well as conventional photography, 3D images require adequate lighting from all sides. Poor or inadequate lighting would present the product in an unimpressive way and might even have adverse effect on the customers. 3D images with subpar quality is worse than ordinary images. It indicates to the customer that while you spent time to create the images, you didn't bother to do any post editing work on the Amazon product images
to present them in a better way. Background
Background is another factor you need to be careful about. And remember, here people are going to see the product from various sides and angles and all of them have to be equally impressive and with consistent lighting. Also, most often you cannot have a natural outdoor background for 3D images for that tend to make the whole image messy, and that's what you really want to avoid.Equipment
As you can imagine the equipment required for 3D photography is different from those for ordinary images. And today there is software to enhance the images and make them life-like. It is important therefore to find experts who have the knowledge of the latest and most advanced equipment required for taking 3D photographs of products and do the necessary editing to make the quality of the images even better. Budget
You have to think twice before adding 3D photography to your website as the amount it costs is a lot different from that of Amazon product photography
. Due to the different equipment and special skills required for 3D product photography, it would cost considerably high. And for this reason if you have more than 100 products in your online store, you might need to be choosier here. You cannot show all your products in 3D as it might not be feasible financially as well as affecting the speed of the website. What you could do here is to choose some of your best and most clicked products and put them in 3D on your home page.