Amazon Business Best Practices
Amazon Product Research: What You Should Know in 2020
Holiday season 2020 is just around the corner. How do you choose which products to sell? In this guide, we're going through the most effective strategies to find Amazon products in 2020.
Amazon and its universe of private label sellers have been growing faster than anyone could imagine. But with rapid growth comes the need to adapt quickly. Many strategies that were hot yesterday are just not effective anymore. Take, for example, drop shipping.

This makes you rely on your product research skills even more. That's why we are sharing these three cutting-edge product research tactics to grow your e-commerce businesses.

Using these tactics, you can eliminate the stress of researching by only focusing on the hottest private label product opportunities currently set to become supernova into the Amazon universe.

But let's start with the basics.

What is Amazon Product Research?

Amazon product research is the method you use to find an Amazon product that has the highest demand with the least amount of competition. As a result, this product will make you the most amount of money.

Typically, product research reveals a product that is a few months away from trending in popularity and is early in the product life cycle.

Once you find a product that fits your product research criteria, you have found your winning product. From there you've moved on from product research and entered into the sourcing phase of your Amazon business.

The Proper Mindset for Product Research

Most people find product research overwhelming. But discovering your first product should be exciting. Your first successful product will be the foundation of a new, successful business. This way, you will make money by improving the lives of your customers.

Unlike many 'solopreneur' businesses that you could build today – you're building a sellable asset. You are building a company that you could easily sell in the future, as many do. You are building a real business. And all it takes is one successful product. Here's what makes a good product to find on Amazon.

Amazon Product Research Criteria

It's important to know what typically makes a good/bad product stand out.

Good products have the following characteristics…

  • Small, light, and easy to ship
  • Can be sold between $15 and $100
  • Ensure 67% profit margin
  • Have low Best Seller Ranking
  • Have branding potential
Avoid researching anything with bad product characteristics like these…

  • Patented or trademarked products
  • Heavy, bulky, and expensive to ship
  • There's too much competition
  • Have more than 200 reviews
  • Electronic or complex products.
  • Perishable products (food)
  • Commodity products sold in Walmart
The main reason people find product research so challenging is because they don't know what to focus on.

When you're just starting out, it's tough to know what matters and what doesn't. Because of this, many people fall into an endless abyss – constantly spinning their wheels with no end in sight.

Start with Amazon Product Research Spreadsheet

You need to keep track of all the different products you want to research. That's why you need a simple spreadsheet to stay organized.

It's incredibly easy to let your product research blow up into an endless task – don't let it happen to you!

Amazon Product Research Tactic #1: Passions, Interests, Hobbies, and Problems

The easiest ways to get started with product research is observing your own day-to-day life. Think about your...

  • Passions: Things that you love & live for (exotic foods, travel, productivity, etc)
  • Interests: Things you are interested in & drawn towards (NBA/NFL, artisan coffee, ceer brewing, politics, etc)
  • Hobbies: Activities you do for fun/leisure (Crossfit, cooking, painting, running, etc)
  • Problems: Pain points you (or others) have throughout the day. For example:
    "My knee always hurts after sports – I wonder what I can do?"
    "I need to improve my posture – I wish my computer screens were raised up higher"
    I wish I was a better basketball shooter – maybe there's a product that can help"
Picking a product within a niche that you already know and love offers a definite competitive advantage. If you're an avid skydiver, you'll probably see many opportunities that others can't in both your product selection and your marketing.

You'll typically be able to acquire customers more efficiently than competitors in industries you already know and love – since you're tapped into the subconscious behavior of your target customer.

High-margin products are usually found in these areas. When our purchases are driven by passions, interests, hobbies, or problems – we tend to easily step over the price sensitivity.

For example, an audiophile who is obsessed with the quality of the music will happily pay hundreds of dollars more for a pair of headphones. They would be unhappy to pay anything less because they are passionate about the sound.

Research Tactic #2 – Spy on the Competition

This is a controversial strategy that can be used only for inspiration purposes. As you spy on your competition, you see exactly which products they are launching right now. However, you should be very reluctant to copy somebody else's product.

There's a few reasons you should not blindly copy another seller's product –

  1. You will always be 6-12 months behind the competition, constantly trying to catch up.
  2. You will never know which products are successful and what makes them successful.
With that being said, here's how you can see what the competition is selling…

To begin with, you can spying on the competitor's PPC campaigns. You can see which products are successful by checking out what other sellers are advertising via Amazon PPC.

If a seller is advertising a product, you can be sure that they're making money with it! In fact, since advertising costs money, so any product being sold via PPC Ads has very lucrative profit margins. This supports the additional costs of ad spend. How do you find such products?

Any time you see the word "Sponsored" on Amazon, it means the product is being advertised by the seller via PPC.

You can also spy on competitor's catalogs. To see another seller's product catalog, just click their Seller Display Name in any product listing.

When using this strategy, you want to target smaller sellers who you can compete with and not large companies that only make money when they sell thousands of units. You want to make money on every sale.

Amazon Product Research Tactic #3 – Ask Your Current Suppliers

If you already have a successful Amazon product, this could be the most effective product discovery tactic you'll ever find.

Asking your current suppliers about their hottest and fastest moving products will give you great ideas. But that's not all that makes this strategy so effective.

The reason this works is economies of scale. Simply put, the more product you buy from any given supplier, the lower your per-unit cost will be. Ordering multiple products from the same supplier will drive the cost-per-unit down on all your products.

This means you can achieve bulk-pricing discounts without depending on any single product. You can develop a competitive pricing advantage others can't match.

How to Choose Amazon Product Research Tools

Besides these three surefire tactics we shared with you here, there are Amazon research tools you can use to find best-performing Amazon products.

When picking a product research tool, the best one is the one you're most comfortable using.

So if we had a top 3 that we love is these.

  1. Viral Launch (Paid)
  2. Jungle Scout (Paid)
  3. Helium 10 (Paid)
Each one of these tools can get you started and help you launch your first product in a weekend. Please check out the next chapter of this article: Step by Step Guide to Find a Profitable Product to Sell.


Once you've brainstormed all of your passions, hobbies, interests, and problems the next step is to actually use tools to find products. Sometimes the best product research tactic is the one that gets you to take action.

One year from now you will look back and understand what a big moment today was. It was the day you decided to start
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