Having compelling, unique Amazon product titles is a MUST, especially in a highly competitive market. Before you start writing your Amazon product title
, you should consider the following:
1. Amazon's search engine will use the keywords in your product title to position your product, so your title should include the keywords you want to rank for.
2. When it comes to product titles
, Amazon has very strict regulations and it's very important to comply with them if you don't want to get penalized. Always check the specific guidelines for your category BEFORE listing your product.
3. The product title and picture are the first things a potential customer sees and they are key elements in his/her decision to click on your product and read more about it. That's why the title should be enticing and informative, not just a list of keywords.
While everybody agrees on the importance of having an SEO-optimized product title
that makes sense for the customer, there are a lot of discussions on starting it with the brand name. Some experts suggest starting the product title with your main keyword. Others, including Amazon, advise sellers to use their brand first. What is important in Amazon product title?
Unless you're a renowned brand, starting your title with a keyword is the best option. Here's why:
First of all, on a mobile device, you have less than 12 words to convince a visitor to click on your title. Instead of wasting your space with a little-known brand name, you could use it to write a few benefits of your product. In other words, give your customers a good reason to click on your title!
An even better reason to make the first words in your product title as interesting as possible is the fact that Amazon publishes only the first 6 words when it comes to Sponsored Ads.
That's why the following structure is recommended: Main Keyword - Brand Name - Benefits - Features
So let's see the three actual steps to writing a highly converting title that will get ranked in the search engine and grab the attention of potential customers.