What is private labeling? In this type of business, you buy the products from a supplier to sell them under your brand name. You don't actually manufacture them, which is the conventional way of doing business. You create a private brand and then put all the bought products under that brand so you can resell them. For this, you need to get custom logos printed on the items and their packages, and get the previous brand identities (if any) removed. This ensures that the customer will associate the product with your brand, not with that of the manufacturer.
Let's learn why a private label brand on your products helps your business:
Easier to handle: Trading is easier than manufacturing, that's pretty obvious. There's a lot less trouble in comparison, so throw away any misconceptions you might have about private labeling. Some people believe that selling products you manufacture yourself is the only way to roll and that private label products don't sell. Let me tell you that nothing could be further from the truth. As long as you have a good quality product that you're selling at a fair price, nobody cares who manufactured it. Avoid huge costs and sell under a private label, it's a wise decision.
Modification: With private labeling rights, you can make some modifications to the products according to your needs and wishes. This means you can make your products unique without having to come up with groundbreaking product ideas. You can take products already existing in the market and make small changes to them to give them a personality.
Private labeling is different from reselling, as reselling rights don't allow you to make any modifications, which isn't the case with private labeling rights. So come up with new ideas and incorporate them into your product design. It's your product, do what you want!
Customer Satisfaction: Private labeling makes things easier for you by removing steps in your business journey. First of all, when you do private labeling, you won't need to spend time on product conceptualization, which is pretty difficult by the way. Even if you come up with a good product concept, someone will do it better than you in all probability, and you'll have to start over again.
There are many giants in almost every industry niche, so it's futile to try and beat them at their own game. Instead, just buy the products and give them your personal brand. This way, you can concentrate on other important things, like customer satisfaction. Your maximum attention will go to your customers, because you don't have to worry about stuff like personnel management, product planning, efficiency control, and other big tasks.
Riding the Bandwagon: When you introduce a new product in the market, it's always risky. New ideas tend to be like that in nature. They'll either be super flop or super hit most of the times, and one can never be sure. A high margin of error makes things expensive and difficult for the manufacturer if the product fails. It's not the road for everyone.
Private labeling, however, is much easier. You don't have to worry about losing money since you can pick an already popular product and sell it under your private label brand to benefit from its popularity. You'll get a customer base with minimal effort, and without having to spend much money on promotion.
How to Choose the Best Private Label Products for Amazon FBA
One of the most popular practices for selling on Amazon FBA is private label products but the problem that most people struggle with is working out which products to sell, what the best ones are to build up their own brand around. There are people who choose the complicated route, choosing items that need a lot of modification and cost a fortune to produce and there are those who choose the easier route.
The first question to ask yourself is why you are choosing private labelling. Most people choose to use Amazon to create their brand are those who are fed up with trying to find decent goods on eBay that they can flip on Amazon for a profit, or vice versa. Reselling is not a good game to get into – it might bring you a little extra cash but it will never be a stable income and there is a lot of work involved.
Private label products give you the best chance at a consistent and relatively passive income while keeping labor and time to a minimum as well as overheads. Most people can see the real benefits to building their brand around private label products, without the need to keep on looking for new ones to keep the money rolling in. Let's see which questions you should ask yourself when choosing a product for private labeling.
How Simple Is It?
There is one huge hurdle that stands in their way of true success – unnecessary complication. It is easy to see the benefits of brand building but the more complex a product you choose, the more work has to be put into it and that should lead to a much higher chance of generating revenue. Ok, that may be true; after all, the iPhone is far more valuable than a pack of plastic food containers but building a new iPhone does not mean that people are going to buy it. The most success, the most money you make, will come from simple items.
When it comes down to the crunch, the best private label products to build your brand around are simple and, if you flow these rules, you will find it works. Ask yourself these questions before you put your money down on a particular product:
Is It Evergreen?
Will your customer keep on coming back to it, time and time again? Think about things like shampoo or conditioner – items that people will buy over and again.
Are People Looking for Your Product?
Imagine that you just blew a couple of thousand dollars on a product, branded it and then found that nobody is actually looking for that particular product. Not just your actual brand, but the product type itself. How would you feel? Gutted? Stupid?
Do your homework first. There is an easy way to find out what people are looking for on Amazon, before you lay out your life savings and that is to run a keyword search on Amazon. You can do this by typing in specific keywords to the search bar on Amazon and see what the results are o you can use one of the many automatic tools to search for you. Some of these tools will tell you what has been searched for on specific listings and others will identify market gaps that you can think about jumping into.
Does Your Product Have a Lot of Competition?
If you choose a product that is extremely common on Amazon, you might struggle to get your foot in the door. However, there are quite a few products that are lacking in competition and these are the ones that you should look at. Even if the item does have competition, consider if you can come up with something the competition can't, like providing multiples.
How easy and cheap is the product to produce? You do not need to sell expensive items that cost a fortune to make and involve a lot of modification. It's better to sell 15 units of plastic container packs a day at $20 each than it is to sell a phone once in a while that as an extremely low profit margin.
Is there any proven sales data against this product? One step that many people skip over is testing their Amazon listing with retail store products, before choosing to place a bulk order. This is an important step, one that will prove if your product will sell before you start the expensive step of sourcing your product from a manufacturer.
The very best products to sell private label are the simple ones. Items that will stand the test of time, products that people come back to time and time again.