3. Photos and video
Amazon allows you to use up to 9 images including a lead image. Those 9 images means 9 chances to sell more!
One thing to keep in mind is that your main product photo should be on a white background and take up 85% of the frame. Additional shots of the product should show closeups and different angles. People want to see all of the curves and edges of what's being offered, they want to get as close to the real thing through the screen as they can get.
Make sure your images are at least 1000px in height or width so that the zoom function will be enabled. This means your product images
have to be detailed and high quality.
Don't forget to include what is called "hero images."
These are the images that help visualize using the product and include infographics, guarantees, packaging, and people using the product. Adding graphic overlays is a great way to do this.
Amazon also give you the opportunity to add videos. Videos
are great for showing off your product in action. If you've got a quality video, don't hesitate in adding it in.4. Bullet Points
Amazon gives you five bullet points where you can highlight product features and benefits to potential buyers. This is a huge opportunity for you since these are the first product details the customer will see after the title.
Make them count Use the space wisely to differentiate yourself and give the buyer peace of mind so that they know your product is the right one for them. To do this, focus on the applications and benefits of the product. If there are any differentiating features, here is a great place to show them off. Consider use cases and the pain points that will give life to your product.
A good way to structure these bullet points is by using CAPITAL LETTERS to begin and give each point a prominent header. Use the rest of the space to highlight differentiating features and benefits. Focus on applications of the product andkeep it product-oriented so the potential customers understand what they are buying.5. Right Categories
Picking the right product categories will help people find your product easier. Plus, Amazon's algorithm will work to your benefit by recommending your items to the interested buyers. To find the right categories for your product, you can use reverse engineering. Here's how:
Do in-depth category research on Amazon, thensearch for your products and look at suggested items. At the next step, search for competitor products to see where they are located. Use the findings to choose the best categories for your products.6. Descriptions
Although descriptions don't affect ranking, they bring more visibility. Here you have a whole 2,000 characters to focus on telling the story behind your product.
This space gives you an opportunity to tell the who, what and why behind your brand and product while squeezing in the keywords you want indexed. A well-written description along with a call to action can have a positive effect on conversions.
Keep descriptions short and concise. Always lead with the key features and benefits to the consumer, then move on to the product.