You can even go further in-depth by adding every letter of the alphabet after the search, for example "bug repellent for a", "bug repellent for b" etc.
But if you do want the best and most accurate results, then it's worth to explore paid options.Helium10
is one of the most popular Amazon seller tools
out there, and for good reason. It allows you to search any keyword you like, and will provide you with thousands of potentially related keywords, all with accurate search volume data.
This allows you to browse through the list, removing those that are inappropriate, and building out a perfect list of keywords to target.
It also allows you to track the organic ranks of products in these keywords, allowing you to learn which of your marketing efforts work and which don't.Sonar
is another powerful Amazon keyword research solution offered by Sellics
, and it contains a comprehensive package of tools.
Now that you have some great options for getting keyword ideas, what exactly do you do with them, and how is this built out into a workable keyword strategy?
This will become natural in time with experience, but in the first instance we recommend using the following steps:Step 1: Get a Selection of "Seed" Keywords
First, you should decide on a small selection of keywords to represent the sort of product you're trying to sell. The list should be relatively short but highly descriptive of your product.
For example, if you're trying to sell grain free, high protein dry dog food, a great starting point would be "grain free dog food", "high protein dog food" and "dry dog food".
Now that you have these, it's time to generate as many relevant keywords as possible related to these topics.Step 2: Generate Related Keyword Ideas
It's time to use real data to get as many keywords as possible so that you know exactly what your potential buyers are searching.
The best way to get these is to use one of the premium keyword research tools discussed above, as they will provide a full breakdown of all the possible keywords related to your niche, with associated search volumes.
If you're just starting out and can't afford such a tool, then use the Amazon search bar technique listed above. This will put you at a disadvantage without knowing how often these terms are searched, but at least you'll be able to get a bunch of relevant ideas.
All you need to do, is type in your seed keyword to get a huge list of keywords that are potentially related.Step 3: Weed Out Irrelevant Keywords
So the next stage is to go through the entire list and think: Would somebody typing this keyword be interested in my product?
For many, the answer will be no. For example, "wet dog food purina". Somebody typing this is both looking for wet food, which our product is not, and also looking for a specific brand that isn't ours.
As a result, there is no point using this keyword to optimize our listing. Even if we manage to get a good rank, people who type it will continue to buy Purina's wet offerings in the majority of cases, and we will rapidly lose ranks again.
As you go through the list and cut down all of the irrelevant keywords, you will eventually get a much smaller list of keywords you can genuinely use.Step 4: Weave These Keywords into Your Listing
Now you want to get as many of these keywords into your listing as possible. Make use of the title, bullet points, product description, backend search terms, and everywhere you possibly can.
Even when optimized
for keywords, your listing still needs to be well-written copy that helps convert real humans into customers, so don't jam pack it so full of keywords that it reads awkwardly.
But as long as you can find the balance between persuasive writing and keyword optimization, you'll begin to rank for these keywords and show up in the search results when people type them.
If you have completed all of the above steps correctly, you will now be ranking for several relevant keywords giving customers a better chance to find your product.
The problem is, if you're a new seller in an established niche, chances are that the first page is already full of attractive products, and you're somewhere on page 7.
You won't be winning any sales no matter how many keywords you're ranked for, since nobody will see your product.How do you get your product to show up higher?
Remember earlier when we said Amazon orders these products by how likely they are to sell under this specific keyword?
That's your answer – the only way to get your product to show up higher in a given keyword is to generate genuine sales for the product under that exact keyword.
For example, let's say your dog food is showing up 150th for "dry dog food". This is on the 3rd page and won't be benefiting you.
If you can get 50 people to search that keyword and purchase your product, the rank will gradually increase each and every time.
If you can get all 50 to do it in a short period of time (say, 6-7 days), you could propel your product to a top 10 rank, showing at the top of the first page, or potentially even 1st place.
From there, as long as your product is relevant to the keyword and attractive to the people who search it, it will begin to generate genuine organic sales, and therefore maintain it's rank.If done correctly, this method has a higher ROI than PPC, external advertising, or any other form of Amazon marketing.
Of course, to rank in a keyword with 100,000 searches per month, you'll need many more sales than one with 1,000. As a result, it's often a good idea to target the smallest keywords first in order to achieve rapid rank increases.
The extra sales generated by this can then be used to fund attacks
on larger keywords which can transform your business forever.
The cheapest and easiest way to do this is to simply ask friends and family to help you out by buying your product and reimbursing them.
If you do the above correctly, you'll stay in a high rank for the keyword and constantly generate sales. However, there is a chance you'll slowly begin to lose your ranking again.
This is a sign that other products within this keyword are still doing better than you so Amazon is slowly pushing them up again.What to Do if Your Ranking Goes Down
Here are the most common reasons:
- The keyword you targeted isn't quite relevant enough
- The benefits of your product aren't obvious from the image or title, whereas the benefits of other products are, leading potential customers to click them first
- Your reviews are too negative or too low in number to be considered trustworthy
- Your enhanced brand content, product images, or listing copy are not effective enough
Usually, by keeping these reasons in mind, and scanning the other results within the keyword, you can figure out why Amazon users are choosing other products over your own.
If so, it may simply be a case of optimizing your listing
, then running another set of sales.
As long as you have a great quality product that is in demand, this strategy should work for you.