Amazon PRODUCT IMAGE Optimization
Discover Amazon Product Photography Best Practices
for 2020
for 2020
Yes, you can increase your Amazon sales with high quality product images. But there are clear rules that you can use to your advantage and make images even better
What's the main goal of every product you list on Amazon? Generate more sales, right? Seems obvious, but too many sellers are neglecting the crucial listing component: captivating, engaging product images.
The data is clear: Subpar images results in lackluster sales. You may be losing tons of Amazon shoppers once they've landed on your product page since the photos don't capture customer attention.
Think about the last time you looked for an item on Amazon. Did you check at all of the images before reading well-written, informative product details? Most likely, you did. Visuals are processed 60,000 times faster than text, so not surprising that product images is the first way that shoppers evaluate the product against their expectations.
Images don't replace a well-written product description, but they certainly play a leading role in purchasing decisions. Both well-crafted, high-quality product descriptions and images are critical for your business success.
Since your customers can't physically touch or experience your product, they rely on crisp, detailed images. It's up to your product photos to persuade them. If their experience with your product images is as close to real life as possible, then they are more likely to make a purchase.
Product Images Give You Competitive Advantage
Let's look at an example: There were 803 results for water bottle with filter in All Departments. This one showed up on page one:
The company is currently selling 230 bottles a day at $38.95 a piece.
The data is clear: Subpar images results in lackluster sales. You may be losing tons of Amazon shoppers once they've landed on your product page since the photos don't capture customer attention.
Think about the last time you looked for an item on Amazon. Did you check at all of the images before reading well-written, informative product details? Most likely, you did. Visuals are processed 60,000 times faster than text, so not surprising that product images is the first way that shoppers evaluate the product against their expectations.
Images don't replace a well-written product description, but they certainly play a leading role in purchasing decisions. Both well-crafted, high-quality product descriptions and images are critical for your business success.
Since your customers can't physically touch or experience your product, they rely on crisp, detailed images. It's up to your product photos to persuade them. If their experience with your product images is as close to real life as possible, then they are more likely to make a purchase.
Product Images Give You Competitive Advantage
Let's look at an example: There were 803 results for water bottle with filter in All Departments. This one showed up on page one:
The company is currently selling 230 bottles a day at $38.95 a piece.
Compared to this one, two pages away, selling 23 bottles a month for $24.95 each.
It's clear that your images need to be enticing and make your products as appealing as possible so that they capture sale as quickly as possible. The sales comparison tells all.
The Takeaway: The difference between uninspired and professional-looking product photos affect your bottom line.
Help Potential Customers Understand Your Products Better
Amazon is all about enhancing the consumer's shopping experience. They know that when a potential customer can understand your product better with images that are clear, detail-rich and attractive, that gives them easy access to the information they want. Visual elements can answer questions without words and make your product memorable. This leads to higher click through rates, more time on your product page and ultimately higher conversion rates.
Follow Amazon's Image Guidelines and Use All Slots
Imagine the mind-boggling comprehensive customer behavior metadata Amazon has collected over decades. They are very clear about what does and does not appeal to shoppers.
Your Primary Photo
Every product listed on Amazon is required to have one photo. It's amazing how frequently Sellers upload a single image thinking that's actually enough.
The primary image of your product is called the Main photo. It is displayed in the products listed from search results. It is also the very first image customers see on your product detail page.
Amazon's standards are very specific about this image:
Images must accurately represent the product and show only the product that is for sale, with minimal or no propping no mannequins…
Main images must have a pure white background (pure white blends in with the Amazon search and item detail pages-RGB values of 255,255,255).
Main images must show the actual product (not a graphic or illustration), and must NOT show excluded accessories, props that may confuse the customer, text that is not part of the product, or logos/watermarks/inset images…
Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables zoom function on the website. Consistently sized images are strongly recommended. The whole product must fill 85% or more of the image…
Amazon accepts JPEG (.jpg), TIFF (.tif), or GIF (.gif) file formats (JPEG is preferred).
Product must have good depth of field, meaning the image is completely in focus.
Image must be in color.
Keep in mind that listings which are missing a main image will not appear in search or browse until you fix the listing.
Add Secondary Images
Pro Amazon Sellers have active slots for 7 product photos including the Main image. Take full advantage of the 6 additional images by showing different sides of a product, the lifestyle (product in use), or details that aren't visible in the Main image. Make sure these photos are not redundant.
These product photos still cannot include logos or watermarks and stay alert to the types of props or accessories utilized. Make sure they do not cause customer confusion.
Use a variety of in-action shots to demonstrate the versatility of the product and quickly explain various applications. Another example are these two nicely shot photos which also explain that the water bottle is a diffuser.
When it is relevant and appropriate, including in-action shots is a great idea. This helps tell the story of your product via imagery. It's an excellent strategy.
Take high resolution, professionally-lit photos that are in focus with a white background and touched up to remove any small flaws. If you do that, you will be ahead of much of the competition.
How to Upload Images
There are several ways to add product images to Amazon: By uploading an image when you create a new product page; or, after the page is already created.
To Add an Image to a New Listing
1. In Manage Inventory, click Add a product, located near the Search box.
2. For images, click Add Images.
3. In the pop-up window, click Browse File for the first empty image area.
4. The Main image is labeled in the top left corner.
5. Select an image from your computer and click Open.
6. The image path appears below the Browse File button for that image space.
7. Click Upload images to add your image to the listing.
To Add an Image to an Existing Listing
1. On the Inventory tab, select Manage Inventory.
2. Click the Edit button on the far right of the listing you want to edit.
3. Select Manage Images from the drop-down menu.
4. In the next window, click Browse File for the first empty image area.
5. Select an image from your computer and click Open.
6. Click Upload images to add your image to the listing.
Keep in mind that it can take up to 24 hours after adding an image for it to appear on on your Amazon product page.
Boost Your Brand Name
High quality product images are known to build customer trust in both your products and your brand. This is essential on a platform such as Amazon where unknown brands can be on the same page as well recognized ones.
Pro-level product photos operate like neon signs. The stand out for shoppers to take notice in a simple, efficient and effective way. Whether your brand name is new or you have built up a robust list of repeat customers, the product photos added to your listing strengthens your brand, making it even more recognizable.
Conclusion:
You've probably spent quite a bit of money for your private labeled product that you're proud of selling. Images are certainly not the place to skimp. This is the time where you want everyone to know just how awesome your product is and pictures speak a thousand words.
Having Power Seller-level images is one of the easiest ways to divert attention away from all of those unoptimized listings to yours. Great pictures lead to more traffic, more conversions, and happier customers, and fewer returns. You can't afford to neglect product photography; your Amazon business success depends on it.
Get a leg up on competitors. If you feel intimidated or overwhelmed by about producing high quality product and lifestyle images, outsource it to professionals who are already familiar with product photos.
The Takeaway: The difference between uninspired and professional-looking product photos affect your bottom line.
Help Potential Customers Understand Your Products Better
Amazon is all about enhancing the consumer's shopping experience. They know that when a potential customer can understand your product better with images that are clear, detail-rich and attractive, that gives them easy access to the information they want. Visual elements can answer questions without words and make your product memorable. This leads to higher click through rates, more time on your product page and ultimately higher conversion rates.
Follow Amazon's Image Guidelines and Use All Slots
Imagine the mind-boggling comprehensive customer behavior metadata Amazon has collected over decades. They are very clear about what does and does not appeal to shoppers.
Your Primary Photo
Every product listed on Amazon is required to have one photo. It's amazing how frequently Sellers upload a single image thinking that's actually enough.
The primary image of your product is called the Main photo. It is displayed in the products listed from search results. It is also the very first image customers see on your product detail page.
Amazon's standards are very specific about this image:
Images must accurately represent the product and show only the product that is for sale, with minimal or no propping no mannequins…
Main images must have a pure white background (pure white blends in with the Amazon search and item detail pages-RGB values of 255,255,255).
Main images must show the actual product (not a graphic or illustration), and must NOT show excluded accessories, props that may confuse the customer, text that is not part of the product, or logos/watermarks/inset images…
Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables zoom function on the website. Consistently sized images are strongly recommended. The whole product must fill 85% or more of the image…
Amazon accepts JPEG (.jpg), TIFF (.tif), or GIF (.gif) file formats (JPEG is preferred).
Product must have good depth of field, meaning the image is completely in focus.
Image must be in color.
Keep in mind that listings which are missing a main image will not appear in search or browse until you fix the listing.
Add Secondary Images
Pro Amazon Sellers have active slots for 7 product photos including the Main image. Take full advantage of the 6 additional images by showing different sides of a product, the lifestyle (product in use), or details that aren't visible in the Main image. Make sure these photos are not redundant.
These product photos still cannot include logos or watermarks and stay alert to the types of props or accessories utilized. Make sure they do not cause customer confusion.
Use a variety of in-action shots to demonstrate the versatility of the product and quickly explain various applications. Another example are these two nicely shot photos which also explain that the water bottle is a diffuser.
When it is relevant and appropriate, including in-action shots is a great idea. This helps tell the story of your product via imagery. It's an excellent strategy.
Take high resolution, professionally-lit photos that are in focus with a white background and touched up to remove any small flaws. If you do that, you will be ahead of much of the competition.
How to Upload Images
There are several ways to add product images to Amazon: By uploading an image when you create a new product page; or, after the page is already created.
To Add an Image to a New Listing
1. In Manage Inventory, click Add a product, located near the Search box.
2. For images, click Add Images.
3. In the pop-up window, click Browse File for the first empty image area.
4. The Main image is labeled in the top left corner.
5. Select an image from your computer and click Open.
6. The image path appears below the Browse File button for that image space.
7. Click Upload images to add your image to the listing.
To Add an Image to an Existing Listing
1. On the Inventory tab, select Manage Inventory.
2. Click the Edit button on the far right of the listing you want to edit.
3. Select Manage Images from the drop-down menu.
4. In the next window, click Browse File for the first empty image area.
5. Select an image from your computer and click Open.
6. Click Upload images to add your image to the listing.
Keep in mind that it can take up to 24 hours after adding an image for it to appear on on your Amazon product page.
Boost Your Brand Name
High quality product images are known to build customer trust in both your products and your brand. This is essential on a platform such as Amazon where unknown brands can be on the same page as well recognized ones.
Pro-level product photos operate like neon signs. The stand out for shoppers to take notice in a simple, efficient and effective way. Whether your brand name is new or you have built up a robust list of repeat customers, the product photos added to your listing strengthens your brand, making it even more recognizable.
Conclusion:
You've probably spent quite a bit of money for your private labeled product that you're proud of selling. Images are certainly not the place to skimp. This is the time where you want everyone to know just how awesome your product is and pictures speak a thousand words.
Having Power Seller-level images is one of the easiest ways to divert attention away from all of those unoptimized listings to yours. Great pictures lead to more traffic, more conversions, and happier customers, and fewer returns. You can't afford to neglect product photography; your Amazon business success depends on it.
Get a leg up on competitors. If you feel intimidated or overwhelmed by about producing high quality product and lifestyle images, outsource it to professionals who are already familiar with product photos.
